Music video 2 (CHIP - I'M FINE)

The music video previewed here is performance as you can see the artists in the video. This type of performance is often called a direct address as the artist is seen to be directly interacting with the viewer. This often the case with males in music videos as they are directing the viewer specifically. This is used with the crowd and urban scene to show the grime sub-genre also the fast paced cuts heavily imply this.