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Digipack and advert textual analysis for Caracal from jamesghazanfar

Questionnaire questions 1.       Would you expect to see the artist(s) on the album cover? 2.       Do you usually listen to or buy songs from the dance/electronic genre? 3.       How do you access music videos? 4.       Would you buy an album based on its appearance? 5.       Do album adverts or posters appeal to you and make you more interested in the album? If so why: Their appearance Know the artist(s) Enjoy the genre Other, please state: 6.       What do you expect to see on an album poster/advert? Pick more than one The artist(s) Track list Dates of release and upcoming tour

This music video is a conceptual clip and is based around a narrative to do with the song lyrics. It contains a main theme that relates to the genre of the music of indie with a link to social realism of Northern England.

The music video previewed here is performance as you can see the artists in the video. This type of performance is often called a direct address as the artist is seen to be directly interacting with the viewer. This often the case with males in music videos as they are directing the viewer specifically. This is used with the crowd and urban scene to show the grime sub-genre also the fast paced cuts heavily imply this.

This music video is a performance as Katy Perry is seen in the video singing to the audience. Its is seen as typical female music video with her being seen as an erotic character in a voyeuristic gaze. The video also has narrative and the story progresses throughout the music video. This is used with the theme of song that is heard in the lyrics and shown in the video. The tiger in the jungle relates to the title Roar and the narrative of the video. This is also a symbol which is used to reinforce the title and narrative.

As a group we mind mapped and spoke about our thoughts on a genre to pick base our music video around. We finally decided on the house/dance music genre, this involved music that featured an instrumental section in the song. We decided on this after watching many 'dance' music videos and seeing the similarities between them. We thought this idea was good and we could implement our ideas into a music video in a similar way to match the genre. Typical Artists/Bands in the genre(s): Rudimental Disclosure Route 94 Philip George Duke Dumont Kiesza Music videos we watched: Not Giving In - Rudimental Wish you were mine - Philip George White Noise - Disclosure My Love - Route 94 Bump & Grind 2014 - Waze & Odyssey  I Got U - Duke Dumont House Every Weekend - David Zowie Typical features/Similarities: Slow Motion edits Narrative driven (personal story) Community or dancing involved Love or happiness key feature Can be a montage and seem confusi...